Frequently Asked Questions
Q: How can you offer such professional looking results for so much less than advertising agencies?
A: Simple, we do everything in-house and your project is not passed from one person to another to do different things such as copy writing, website design and development, graphic design, search engine optimization seo, creative direction, etc.
Q: Is a website really that important?
A: In a word, ABSOLUTELY! In today's fast paced world, if you do not have a web presence you are missing out on a huge portion of your target market. Everyone is online these days, even grandparents. A website is probably the most single important thing to have from a marketing perspective. It is the most cost-effective advertising solution offered and workes 24 hours a day, 7 days a week to represent your image to your potential clients.
Q: Why is the website look and feel so important?
A: Good question, simple answer. With all the websites out there today you have to think, "how can I set myslef apart"? With that aside the most important thing to do is capture your audience's attention. You have only seconds to capture a prospective clients attention before they will click off your website. If someone can not figure out where to go or what you can provide them in a very short time frame you more then likely have "lost" the potential to do business with them. Besides showing what you do and "engaging" your perspective client, if your site looks like an amature designed it, that will negatively communicate your services and expertise to your prospective clients. This is truly a very important step, your site has to professional, no if ands or buts!
Q: How is price determined?
A: There are many ways we charge for our services, it really depends on the client's needs. The most frequent way we charge is on a "per project" basis. This means you are given one price for a fully completed project like a web site or brochure. This price is given was we have a thorough understanding of exactly what the client wants. The other way we charge is on a "hourly" basis which is highly competitive.
Q:What is SEO
A: SEO, or search engine optimization is the process of optimizing your website for better rankings in the search engines such as Google and Bing. More information can be found here.
Q: Why don't you guarantee SEO?
The reason search engine optimization or SEO for short, is not guaranteed is because we do not own the search engines. We have no idea what Google or MSN may choose to do tomorrow in terms of rankings. What we can tell you, is our SEO process will give you better rankings than you currently have, and most of clients will eventually end up at the top of search engine results on some key words and phrases. For more information please read about our SEO service. And be wary of companies that guarantee top results, usually they "cheat" the system which can get your website banned, and in our experience they charge people several thousand dollars for poor results.
Q: Do you do more then just websites?
A:Yes, Expert Design, while specializing in small business web development, offers full grahic design services as well. Whether you need brochures, mailers, flyers, business cards, signage, or any other graphic need, we are here to help. For more information please clickhere.
Q: What about hosting and email services?
A: We offer full hosting and email services as a package deal with web develpment or as a stand alone service for your existing website, call us today for more information.
Q: Where are you located?
We are located at 11430 Watterson trail, suite 100, in the Louisville area, stop by our office today!
Have more questions? Contact us today.
